Lisa Plotnick
Editorial Consultant
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Content strategist with extensive experience in
financial services, insurance, and travel communications
Content development
- Copy deck creation and maintenance
- Article and report redesign
- HTML and CSS editing
Experience design
- Design team collaboration
- Web Content Accessibility Guidelines (WCAG) advocacy and implementation
- Mobile and responsive copy improvements
Editorial management
- Content management system oversight
- Style guide development
- Mentoring and team building
Digital marketing
- Integrated copy development for Web, mobile, and traditional print
- Social media marketing and optimization techniques
- Competitive analysis
What sets me apart?
- Objectivity. I am not affiliated with any cruise lines, travel agencies, or other travel providers.
- Cruise experience. My history as a cruise passenger includes more than 30 cruises to three continents in the past 25 years, enabling me to make observations through the eyes of a cruise traveler.
- Travel experience. So far, I have visited 35 U.S. states, 7 Canadian provinces and one Canadian territory, 32 countries, and four continents.
- Editorial experience. The skills I use in my career as a writer in the financial services industry -- research, copyediting, HTML editing, and news reporting -- have proven to be transferable to the travel industry.
- Longevity. I began publishing cruise reviews and port reviews in 1998.
- Digital communication. Through my tenure at Sealetter.com (2000-2005), I was among the early columnists of a Web-only magazine.
- Existing online portfolio. I started publishing my own e-magazine, NauticalNotebook.com, in 2010 and was Boston Cruise Examiner for Examiner.com from 2012 through 2016.
Contact me for information on copyediting, proofreading, content development, and research services.
